Face The Truth

︎︎︎Evelyn Lily Lutz

❤️ Made with Folke Kühlhorn.

Brief: Make Gen Z stop vaping.

Insight: The Big Tobacco companies are acquiring all the big vape brands, and re-branding themselves in the process. Big Tobacco is the evilest shit on earth. Gen Z doesn't know this.

Solution: Create social media accounts for PMI’s CEO (The biggest tobacco company in the world) and spread the truth.

Gen Z was in line to be the first generation without a nicotine addiciton, but they finally caved in thanks to mango flavoured vape-juice. The CEO had to thank them for their longed support, and tell them what their money goes to.