Face The Truth
︎︎︎Evelyn Lily Lutz
❤️ Made with Folke Kühlhorn.
Brief: Make Gen Z stop vaping.
Insight: The Big Tobacco companies are acquiring all the big vape brands, and re-branding themselves in the process. Big Tobacco is the evilest shit on earth. Gen Z doesn't know this.
Solution: Create social media accounts for PMI’s CEO (The biggest tobacco company in the world) and spread the truth.
Gen Z was in line to be the first generation without a nicotine addiciton, but they finally caved in thanks to mango flavoured vape-juice. The CEO had to thank them for their longed support, and tell them what their money goes to.
