Defending Your Right to Do Nothing


🏆 One Show Young Ones: Bronze Pencil
🐄 Gullkalven: Student Work of The Year, 3x Gold  1x Bronze

Lay’s wanted people to eat chips more often.

Of course people want to relax and eat more chips, but they feel guilty for coming up with excuses to relax, eat chips and do nothing.

That’s why Lay’s created a law firm on social media to provide legal defense and counseling to help people avoid social duties.

Social Media

We used Twitter to help our clients out of difficult situations and defend their rights to do nothing.


In classic lawyer fashion, we had to take our message to the streets.

Made with Folke Kühlhorn, Linn Stewart & Oskar Engman.