Eat Your Words
︎︎︎Burger King

🏆 One Show Young Ones: Gold Pencil

🏆 D&AD: Graphite Pencil

The Burger King menu is free from all artificially sourced additives, which means it’s also free from all hard-to-pronounce ingredients like “kalsiumdinatrium etylendiamintetraacetat” (who even came up with that?).

You should only eat food you can say, and to put that to the test Burger King will launch a digital coupon promotion i their app: Eat Your Words. It challenges users to pronounce the ingredients of the Whopper to get one for free. Eat Your Words shows off the realness of the Burger King menu by listening to our customers; literally.

Made with the besties: Henrik Billing, Folke Kühlhorn & Julia Holtback.